Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out. For example, it costs only $14 to buy $1 of profits from Apple.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Apple News. run Apple’s iOS, and Apple has made some pretty shrewd decisions to leverage the operating system to advance their Music Store and App Store.

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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

Last week I had to take my MacBook Pro in to the Apple store. When I remarked that purchasing an external CD drive to load my (legal) version of Microsoft Office would probably be cheaper than purchasing the software again, she practically rolled her eyes as she told me the cost differential. Thrilled with Square. Boredom happens.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Apple was almost dead and Microsoft was king. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod HowieSPM Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! AOL was the Internet.

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