Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The blogosphere and social media networks would go nuts with rumors and buzz about new products. They flopped.

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Getting Back on the Right Path

Waxing UnLyrical

Apple needs to change this. They took full responsibility, completely deleted all of the user information on their servers, changed the option to upload this data to opt-in and already submitted an updated version of their application to Apple. Nor were they going to sell this data to marketers.

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What To Do When The Box Flips Inside Out

Waxing UnLyrical

Whether an aspect of your service, a flagship product, or an innovative process, most of your competitors will choose to roll with rather than reinvent the wheel that made you famous. ” And not in your eyes, but in the eyes of the market you’re targeting. They need to know why they should keep buying from you, too. .

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service.

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How A MacBook Changed My Life

Waxing UnLyrical

And while some of the new devices from other manufacturers coming out are really tempting, it will take a lot for me to renounce my citizenship in the Land of Apple. And there are still a lot of MS products I use, like PowerPoint, etc. And this holds true for your work product as well. Because the Mac changed my life.

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Is Crowdsourcing Really the Industry’s Dark Side?

Waxing UnLyrical

Crowdsourcing gives customers a simple, and often enjoyable, buying experience while providing them with a final product they are proud of. This opened doors to new markets that I had never anticipated. The design and marketing professionals I know, and admire, have nothing to worry about with crowdsourcing.

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The Magic That is Apple

Waxing UnLyrical

It happened when I decided to switch from BlackBerry to iPhone , and when I decided to switch from PC to Mac (that was the first Apple product I ordered, so you can see I have slowly but surely become a #Machead). Now, I’ve never heard great things about Apple’s customer service. That is the magic that is Apple.

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