Techipedia: Tamar Weinberg

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. So how can today’s marketers respond to the drive towards mobile marketing?

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Great leaders (and great companies) create movements, not just products. By always keeping his purpose in mind, Zuckerberg has been able to focus on creating the best product for achieving this. By always keeping his purpose in mind, Zuckerberg has been able to focus on creating the best product for achieving this.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

In a post made by Seth Godin, he writes : My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Even if your product is terrific, if your service is horrible, don’t expect your customers to stay.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

And the more you work on getting members to engage, the more productive they become. Everyone from Apple to Starbucks leverages online communities to impact their businesses. 3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. Most people do.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Examples: Riffing on the randomness: Icons that represent the brand’s focus or industry: Product images: Product-related imagery: Customers: Messaging: Abstract: Note that none of these Photostrips is dependent on the order of the 5 images (except perhaps “HyperArts&# which makes a sort of meta-comment on the randomness).