Ari Herzog

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Introducing Stephen Tiano: Monday Muse #2

Ari Herzog

My website regularly attracts people interested in having books designed and prepared for production. Surprisingly, tweeting as @StephenTiano has been the most productive. The web has been a major part of my finding work, connecting with prospective clients, promoting myself, and being found by potential clients.

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Why Twitter Hashtag Infographic Fails

Ari Herzog

Companies such as J Campbell Social Marketing continue to spread it. If you are creating a new product then create a hashtag for it. But if your product is linked to an existing product, then join that hashtag. If they are tweeting and they know you or your product, promote a hashtag that they’re already using.

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