Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises. And recently Apple has been striking out. It is highly secretive.

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Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 22, 2016

While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Apple News.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Mark as read Approve comment I think a boon for marketers, Sheldon, but it will be interesting to see how it plays out. When you “like&# a page; 2.

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