Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. The Microsoft store. Kudos for Microsoft. apple. MORE >>

Has your brand lost power in an over-saturated market? With thanks to Trey Pennington , this short little video from Steve Jobs back in 1997 provides exceptional insight into using values in marketing to multiple the power of your brand. The issue is that it’s noisy, and perhaps we are thinking, “If only I were Apple, I could have time to influence people&# , but even Steve doesn’t take this for granted. So surely the process begins with asking, “What are the values that the market associates with our brand name and logo?&# Associating Value. MORE >>

Apple is one of those com panies where everyone seems to have an opinion. Though it may be difficult to deny the success of such an innovative and profitable organization, Apple is losing its way and the very technology and brand image that has made it great, may be its undoing. It’s impossible to speak of Apple’s success without giving credit to the late, great Steve Jobs. This rise was possible with the creation of Apple Mac, iPod, iTune and iPhone, and Jobs was the was captain of the team that delivered one great new technology after another. History Lesson. MORE >>

Apple is an incredible story and company. We can take comfort in the fact that even the best of the best (Apple) occasionally stumbles. It’s comforting for Apple to know that their market cap is still higher than Microsoft. Tags: Apple Apple Demo Fail Apple Demo Video Fail Apple Fail Apple Keynote Apple Keynote Video By Erik Qualman. Recently they had an issue with a live Demo (below). This helps reiterate that no person or company is perfect. MORE >>

Then there’s the success of Android, the only smartphone operating system to surpass Apple’s iOS in sales during the past few years. And it has become a must for content marketers. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?). Reality android Apple facebook facial recognition glasses project google Microsoft penguin privacy twitterSometimes I think Google deserves more credit. Never, to my knowledge. MORE >>