Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold.
FEBRUARY 1, 2013
Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. The Microsoft store. Kudos for Microsoft. apple.
The Rise and Rise of Apple Inc
JUNE 6, 2011
The Apple I was released on April First and sold for $666.00 at the local electronics store. Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. and abroad.
Laying Off Microsoft
JANUARY 4, 2011
Tweet A little over 5 years ago I packed up the family and we trekked from Chicagoland to Seattle for a new chapter in our lives. I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. Me & Microsoft: Round 2.
How Will Project Glass Impact Marketers?
FEBRUARY 5, 2013
Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Image by Andy Sternberg.
10 Marketing Tips from Father of Marketing David Ogilvy
Convince & Convert
MARCH 16, 2016
Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Instead, everyday language dominates the marketing world. We’ve
LinkedIn - A Newer Professional Social Network?
JUNE 20, 2016
Right after our segment last Monday, I hopped a plane to The Art of Marketing in Toronto. Within that one hour flight, Microsoft acquired LinkedIn for over $26 billion dollars. If Facebook is our social network, is Microsoft now our professional social network? apple. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. amazon.
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? " Do you believe that Apple will now let Google take the lead in the future of connectivity? apple. marketing. marketing professionals.
Does Google Deserve More Credit?
OCTOBER 30, 2012
Then there’s the success of Android, the only smartphone operating system to surpass Apple’s iOS in sales during the past few years. And it has become a must for content marketers. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?).
The Only Screen That Matters
JUNE 19, 2014
Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. apple. digital marketing.
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing
The Era Of Exponential Marketing
AUGUST 3, 2012
Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Marketing needs to become an exponential business. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). Exponential new ways to think about marketing. apple. exponential marketing. marketer. marketing. microsoft. Linear growth.
The Year Of More
JANUARY 3, 2012
While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. apple.
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood.
Is Google+ the Next Big Social Media Site for Business?
The Social Media Incubator
JULY 28, 2011
Google+ is getting a lot of attention right now due to the “rivalry between Google and Facebook, which is heavily partnered with Microsoft. Back around 1997 or so, when Bill Gates was testifying in his antitrust lawsuit with Netscape (remember them?) he said that Microsoft Windows/Office was on the verge of obsolescence at any given moment because in “the future we won’t install software on our computers or even require a computer – just an Internet enabled device. Melberg has recognized Google for upping the competition. have more to worry about.
A Confederacy Of Patent Dunces
AUGUST 29, 2012
With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). This way, should Apple (or another brand) ever take a legal swing at them, Google could do the old Muhammad Ali rope-a-dope with those patents. We live in the day and age of patent trolls and lawsuits (just look at the billion-dollar-plus verdict Apple was awarded over Samsung last week). It cost Microsoft $8.5 The end of mobile marketing (before it even gets started).
3 Things About Facebook
NOVEMBER 10, 2011
While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. This article article pits Apple , Google , Amazon and Facebook against one another. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. apple. marketing.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
This is one of those moments when the Marketing industry must give pause. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. marketing industry. microsoft. android app appanalytics apple chat cisco data dataplan desktopcomputer email facetime familycoststructure flurry google html5 ios laptop marketingindustry mass mediapost microsoft mobile mobileapp mobilecarrier mobiledatausage mobilenetwork mobilephone movies onescreen raykurzweil research rim smartphone tablet textmessaging tvshow yearofmobile youtube zeitgeistamericas2011
What Is Code?
JUNE 19, 2015
I'm just a marketing dude who loves the words. Its magic has been stripped away. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. I'd happily talk to people from Google and Apple , too, but they so rarely reenter the general population. The apple. marketing. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. amazon.
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. apple. digital marketing. marketer. marketing. microsoft. mobile marketing. Does this remove credibility from the Blogger? Hardly.
Are Parents Really Naming Their Kids After Pokemon Characters?!
AUGUST 1, 2016
Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). Apple did pretty great as well, which vaulted the stock to its highest levels since April, with revenue of $42.4 billion and a market cap of close to $560 billion. App of the week: Microsoft Pix. . apple. microsoft. microsoft pix. morning show. This week we discussed: .
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Evernote. Percolate.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
Page from the Apple Book. The consumer electronics industry is built around copying the successful products that Apple produces. When the iPhone came out, there were copycat touch-screen phones on the market within months. Apple blazed the trail. Apple blazed the trail. Apple blazed the trail. Microsoft opened 11 retail stores this year. But How?
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. When defining owned media this way, it becomes clear that many of the activities that occur in social media, email marketing, and other digital channels don’t belong in this media category , as control is far from absolute. Paid Media.
Amazon, Google, Apple, Facebook and the Gang of Four
Convince & Convert
JANUARY 3, 2012
Jay: It’s interesting that you talk about Google and Amazon and Apple and those guys. By the same token, there’s no guarantee, as you know, that Amazon, Apple, Facebook, and Google will be as prominent in five years, unless these companies are constantly reinventing themselves, and even then, there’s no guarantee. Video production by my friends at Candidio.
The Rise of Trollmarketing and Trashtweeting on Business Social Media
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Cup from Microsoft. Microsoft. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. And unusual.
T-Commerce And The Rise Of Tablet Shopping
JUNE 30, 2012
Just this week, MediaPost had a fascinating news item titled, Tablets Change Shopping, Media Habits. A new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only.
This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
Stay N' Alive
DECEMBER 29, 2010
You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. I still feel that way about my old Xbox 360. It was a piece of junk. I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. My old Xbox 360 died 4 times and they still weren’t willing to give me something better. The Backstory.
Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
Stay N' Alive
OCTOBER 30, 2012
noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. don't see a single Windows Phone. I do see a couple Windows laptops, but they're surrounded by Macs and iPhones and other Apple devices.
The New Electricity
JULY 3, 2012
In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In March 2012, when Apple CEO, Tim Cook , took the stage to announce the iPad 2 the biggest shock was that in the previous year, iPad 2 had outsold every single PC manufactured - beating HP , Dell , Lenovo and Acer. So, how did Google and Microsoft fare with their announcements? Unfortunately, Google and Microsoft sounded eerily similar to DEVCON 2010 when RIM (makers of BlackBerry ) announced the launch of their tablet device, PlayBook.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.
5 Great iPad Social Networking Apps
APRIL 8, 2011
It’s ironic that some of the best stuff that is coming out of Microsoft these days is their iOS products. Great Social Media, Digital Marketing & Productivity Tools. Apple Social MediaThere aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. WordPress (free) – Invaluable app to manage your WordPress blog to manage posts, comments and pages.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Open for Business.
5 Reasons Your Business Absolutely Needs To Consider the Bing Network
MARCH 14, 2016
The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding.