Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises. And recently Apple has been striking out. It is highly secretive.

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Give Your Content Marketing a Human Face

Waxing UnLyrical

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Another excellent example from the mid-market is Twist Image and Mitch Joel. It’s not just marketing.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. Apple News.

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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

While I don’t think comparing Google and Facebook’s IPOs is an apples-to-apples scenario, it is worth pointing out that Google was a much stronger company than Facebook at similar points before their respective IPO’s. Google is much more like Apple, Facebook is more like Yahoo!). He also blogs.

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Getting Back on the Right Path

Waxing UnLyrical

Apple needs to change this. They took full responsibility, completely deleted all of the user information on their servers, changed the option to upload this data to opt-in and already submitted an updated version of their application to Apple. Nor were they going to sell this data to marketers.

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Smart Measurement For Creative People

Waxing UnLyrical

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. And following are: Some Brands that Listened. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen).