Small Business Mavericks

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The Difference Between Branding And Logos

Small Business Mavericks

The correct definition is from The American Marketing Association AMA, which states that the “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” An example would be Apple Corporation.

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Your Experience Counts On Moz

Small Business Mavericks

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. That’s pretty nice, but the two first prizes are Apple Watches. Prizes are fun but, the best part of participating in the Moz surveys is the opportunity to think through what you are doing with online marketing. How great is that?

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Is Proprietary Or Open Source Better For Business?

Small Business Mavericks

Just like Apple’s Mac and iPhone. A large number of small businesses operated just fine for years with an Apple MacIntosh. Some people would rather use the Barnes & Noble Nook over Amazon Kindle simply because the former uses the ePub format for its books, which is open source. Amazon’s Kindle is totally proprietary.

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Location, Relevance, Prominence

Small Business Mavericks

For instance, if you search Google Maps for “ small business marketing wayzata, mn ,&# then you’ll find Small Business Mavericks in the No. Conduct a similar search, however, for small business marketing companies in Minnetonka and we drop to the No. Make that search for Apple Valley and we drop to No. 1 position.

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The New Face Of E-books

Small Business Mavericks

Amazon recently announced its own version of the tablet PC – a competitor to Apple’s iPad. It’s clearly the best value for the money in the tablet PC market. E-book marketing has always been good, but it just got better – thanks to the Amazon Kindle Fire. It’s called Kindle Fire.

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Banner vs Native? Who Wins?

Small Business Mavericks

It’s a little like comparing apples and oranges. The measurement guidelines for mobile advertising were finalized after a lot of discussion between various marketing groups. The skill of the marketer takes that tool and uses it to get a message out to the world – and the message is the important thing.

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Have You Written That E-Book Yet?

Small Business Mavericks

It makes you authority and it also is an excellent marketing strategy for your business. You can put your e-books on Amazon, Apple, or Smashwords and reach people who don’t know about your business but are looking for information. Benefits of E-Books & Business.

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