Direct Marketing Observations
APRIL 26, 2010
Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.
Direct Marketing Observations
JUNE 19, 2012
Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. Even if it was an honest mistake. But something has happened. No, social isn’t dead, not by a long shot.
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Direct Marketing Observations
AUGUST 25, 2011
What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? We use Twitter to let people know what we’re doing right now. Without technology, how would we connect with people? The phone, the written word via snail mail, and or lo and behold… face to face?
Direct Marketing Observations
JULY 20, 2011
So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so.
Direct Marketing Observations
MARCH 10, 2011
The space I’m referring to specifically is the digital/social media, online marketing space. Back in 2005 I sent former Apple Evangelist, Guy Kawasaki, an email; and to be honest, I didn’t really expect a response. I’d like to think that we’ve all had “enchanted&# moments in this space.
Direct Marketing Observations
JUNE 17, 2010
I know, apples and oranges right? Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general.
Direct Marketing Observations
MARCH 30, 2011
It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” Their global head of marketing for large enterprises and public organizations, said to CIO Australia.
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