Dave Fleet

APRIL 5, 2012

I asked this of some astute marketing people recently, and their answer was to rely more on facts than opinions or puffed-up superiority claims. Besides the usual suspects like Nike, Apple, and Harley-Davidson, there’s North Face who is now providing a great example with its’ “Never Stop Exploring,” campaign.

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Dave Fleet

MAY 25, 2011

At the core the methodologies are like comparing apples to oranges, they’re both fruit – just produced from different trees. Local analytics is more like the apple that helps you understand what’s happening on your site so you can improve your visitor’s experience. Here’s the post* [link].

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Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

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Dave Fleet

JANUARY 11, 2021

Turbulence ahead for digital marketing. 2021 is likely to be a turbulent year in the digital marketing space. All of these things, along with heightened cultural sensitivity to privacy (think: The Social Dilemma , Cambridge Analytica , TikTok controversy, Clearview ) will combine to force a reckoning around marketers who rent vs own.

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