Akamai Marketing

MAY 19, 2015

Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

SEPTEMBER 10, 2013

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. If you’re interested in hearing more about motivations in marketing, I’m holding a free webinar on September 19 at 9AM PST.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. An impassioned audience cares less about price and more about how they feel about the product (think: Apple). You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

JUNE 26, 2012

Examine the differences between two of the world’s most dynamic companies, Apple and Google, through the lens of employment and you’ll see the differences between implementing social values and not. Compare that with Apple who has no social presence and whose culture of secrecy is well documented. But it can be done.

Social Media 163

Social Media Case Study Apple Collaboration 163