Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column
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SEPTEMBER 8, 2017
We've been seeing this coming for years, but Amazon Echo , Google Home , Apple 's Siri and Microsoft 's Cortana are growing up and taking over. How big is the current market for voice and how long should a brand wait for this market to mature? The above posting is my semi-regular column for Strategy Magazine.
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