How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
They entice higher brand loyalty by enhancing ‘insider’ status. Everyone from Apple to Starbucks leverages online communities to impact their businesses. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. But good communities are more than support channels.
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