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Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here.

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Earning Loyalty Points

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When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? Buying loyalty. size has nothing to do with it.

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Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). Their stores do look and feel like an Apple store.

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8 of This Year’s Best Holiday Marketing Campaigns

Social Media Strategies Summit

But at their best, they can improve consumer sentiment, drive brand loyalty and lead to direct sales. For their holiday 2019 campaign, Milton & Goose looked to reinforce that loyalty, expand their audience, and reward their followers by partnering with influencers for a giveaway campaign. 5 Apple Pulls at Our Heartstrings.

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Mobile Loyalty Apps: A Golden Opportunity For SBMs

Small Business Mavericks

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. CardStar’s mobile app is available for the Apple iPhone and for the Android operating system, which means that anyone with a smartphone or mobile device can benefit. Check out CardStar’s infographic below.

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How B2B Video Strategies are Evolving

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here.

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Rick Haring on the Value of Risk-Taking and Failure

Oktopost

Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Catch all episodes here.

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