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Techipedia: Tamar Weinberg

Apple

Loyalty

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

JUNE 19, 2012

They entice higher brand loyalty by enhancing ‘insider’ status. Everyone from Apple to Starbucks leverages online communities to impact their businesses. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. But good communities are more than support channels.

Cost

Cost Communities Drupal Forums

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Customers might purchase based on customer reviews or the opinions of influential bloggers or loyalty based on membership in one of Seth Godin’s Tribes (great book!), But again, you’re comparing apples to oranges. but the multiple impacts of social media tools can make them worth the time and resources to get them working.

SEO

SEO Social Media Marketing Digg

Techipedia: Tamar Weinberg

How to Cut Costs with Your Own Support Community

Why SEO is Easier than Social Media Marketing

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