Buzz Marketing for Technology

NOVEMBER 28, 2012

Ever bought something from the Apple store, like an iPhone? They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do? If so, a few days later you inevitably receive an email about your new iPhone. What do they like?

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Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

NOVEMBER 15, 2013

Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers. Rule #5: Cement boots do not create loyalty.

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Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

NOVEMBER 1, 2013

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit). For many of us (myself included), it would take a lot to sway my trust, respect and loyalty away from these three online giants.

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Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

SEPTEMBER 29, 2008

he was the vice president and general manager of Apple Computer's Internet/Online Services business unit. During his 12-year tenure at Apple, his responsibilities also included managing Business Systems Marketing and product line management in Apple's Macintosh division. Prior to founding LiveWorld, Inc.,

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Liveworld Communities Sites Web 2.0 100