Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The blogosphere and social media networks would go nuts with rumors and buzz about new products. They flopped.

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Case Study Apple Study Brands 187

Waxing UnLyrical

JANUARY 3, 2012

The novelty of the iPhone has worn off (although it has kept its edge). Whether an aspect of your service, a flagship product, or an innovative process, most of your competitors will choose to roll with rather than reinvent the wheel that made you famous. To Apple fans at the time, they were practically a collector’s item.

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

OCTOBER 10, 2011

This past Wednesday evening, I was traveling home from a speaking engagement at the University of Nebraska – Lincoln when I was scrolling through my news alerts and found out that Steve Jobs had passed away (note: said scrolling was being done on my iPhone). They have literally changed my life.

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URL Meeting Newsletter Apple 183

Waxing UnLyrical

JUNE 22, 2011

I did, however, take a photo of it – still in the box – with my iPhone, and post it to my Facebook Page. It happened when I decided to switch from BlackBerry to iPhone , and when I decided to switch from PC to Mac (that was the first Apple product I ordered, so you can see I have slowly but surely become a #Machead).

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Apple iPad Klout iPhone 163