Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.
Techipedia: Tamar Weinberg
JULY 11, 2013
Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. This is the “appification” of brand value.
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Techipedia: Tamar Weinberg
JANUARY 28, 2010
Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. Funny Don’t you like making people smile?
Techipedia: Tamar Weinberg
JULY 21, 2009
In a post made by Seth Godin, he writes : My rule of thumb is this: every person you turn away because your product or service isn’t right for them turns into three great customers down the road. Even if your product is terrific, if your service is horrible, don’t expect your customers to stay.
Techipedia: Tamar Weinberg
JULY 29, 2010
Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. Sadly, it absolutely has.
Techipedia: Tamar Weinberg
JANUARY 25, 2008
Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. For example, just the other day I stumbled upon an Apple press release from 2003. Maki explains that there are 17 ways you can use Twitter.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
If Zicam has had hundreds of complaints about loss of taste or loss of smell, they are obligated to give a warning on the package, in promotional materials, and where any consumer may stumble upon the product. On another note, Airborne looks like a healthier product. They should pull it until they figure out how to fix their product.
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