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Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out. The iPad was going to save publishing and advertising.

Case Study 187
Case Study Apple Study Brands 187
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Does Too Much Technology Make Us Bored?

Waxing UnLyrical

MAY 8, 2013

Last week I had to take my MacBook Pro in to the Apple store. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Neither did most of the Apple staff I encountered that day, as I noted earlier. Thrilled with Square.

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Wikimedia Apple iPad Public Domain 230
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