Waxing UnLyrical

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises. And recently Apple has been striking out. It is highly secretive.

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The Magic That is Apple

Waxing UnLyrical

My iPad – which I ordered a couple of weeks ago – arrived. And it’s not just the iPad-related posts that have generated happiness among my friends. And it’s not just the iPad-related posts that have generated happiness among my friends. But Apple’s products are so good that it doesn’t matter.

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