Enchantment, a video review
Jeff Esposito
MARCH 7, 2011
But after reading through, I could see that Kawasaki pulled out some reserve magic dust from his days at Apple. Much like an iPad, this book may be slim, but packs a helluva punch. At first, I was not sure what to think of it, mainly because it seemed very thin to build up a case for building an enchanting business model.
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