Waxing UnLyrical
MAY 13, 2019
If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. Align Technology.
Waxing UnLyrical
JANUARY 3, 2012
The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. In the publishing industry, the creation of subgenres and “crossover” genres differentiates new voices within each category of storytelling. They need to know why they should keep buying from you, too. .
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Waxing UnLyrical
JULY 23, 2014
It feels like NBC is comparing apples to oranges. The next time you flip on your TV, check out the bottom right hand corner where the network logo (known as a bug in the industry) lives. So, a hockey game being played at 5 p.m. in Sochi was airing at 8 a.m. in New York. Saturday and Sunday, you’d get some folks tuning in.
Waxing UnLyrical
MAY 20, 2011
Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? The next time you head to a PR or Marketing industry event (be it a luncheon, conference, awards ceremony, etc.),
Waxing UnLyrical
JUNE 26, 2013
The amount you spend is dependent on your industry – do some research to understand what you should be spending. So if you spent $250 on printing 8,000 targeted fliers, which were used by 1,250 people, that becomes a very profitable $.20 20 a person. Compare new customers to new customers acquired through your marketing scheme.
Waxing UnLyrical
MARCH 4, 2015
A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. There’s a reason Mitch Joel is an anomaly in the advertising industry. People identify with the people as much as they do with the company.
Waxing UnLyrical
JUNE 24, 2011
There are two reasons why crowdsourcing is actually a good thing for the design industry: 1. The music industry cried bloody murder saying it was the end of the music business, but organizations started to adapt. We had a great logo that served our purposes and not just “the best one I could come up with.&#.
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