article thumbnail

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Catch all episodes here. Episode Summary.

Brands 146
article thumbnail

Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays

The Realtime Report

Little did he then know that his knack for “disruption” would extend well beyond his athletic career and help not just himself, but also other pro sports retirees, realize professional success outside of the game.

Sports 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Flurry also reports that much of the growth in the health and fitness category is a result of a new group of consumers called “Fitness Fanatics:” mobile consumers who spend more than three times the average amount of time using health and fitness apps. Fitness Fanatics are 62% females and 38% males, according to Flurry.

Apple 180
article thumbnail

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Add sports into the mix, and I’m seriously embarrassed. It feels like NBC is comparing apples to oranges. My bottom line: people are posting on social media while they’re watching TV, be it sports or scripted shows (or “unscripted” shows like “Survivor”). .” “Mad Men.”

Twitter 197
article thumbnail

8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134
article thumbnail

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer Social

Psychological Bias 3: In-Group Favoritism. Psychological Bias 3: In-Group Favoritism. The next bias on our list is in-group favoritism. This means that people prioritize products and ideas that are popular with a group they’ve aligned themselves with. One really good example of a company leveraging this was Apple.

article thumbnail

What is Reddit, and Should Your Brand Be Using It?

Hootsuite

R.I.P. Yahoo Groups.). Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. Like any online group, most large subreddits have multiple moderators to keep the community on-topic and spam-free. What is a subreddit? Choose a username.

Reddit 100