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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. It’s the sum of all our interactions in the world.

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This Week in Social Media – 4/17/2013

Social Media Marketing

Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences. Foursquare is working on a model in which it will offer check-in data about its users to other platforms for ad targeting.