Podcast 385 - How to Deliver Insanely Great Customer Service
MAY 21, 2012
Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins Anna Farmery to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How to create customer loyalty. must listen podcast !
This Week in Social Media – 4/17/2013
Social Media Marketing
APRIL 17, 2013
Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences. Foursquare is working on a model in which it will offer check-in data about its users to other platforms for ad targeting. Facebook is talking to Apple about an iOS version of its Home software.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
good social media campaign might manifest itself in increased brand scores or customer loyalty and will impact the lifetime value of the customers more than the immediate transactional metrics. Getting feature specific intelligence from the customer can help in building a product that caters to most of the population and also helps in building a sense of loyalty among the user base.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : The Future of Social Media Parenting [COMIC] November 12, 2010 Ben Straley View Comments HOW TO: Activate Your Brand’s Super Influencers email share email share Do you like this story? Let them know you appreciate their loyalty and interest in your products. Thank them for their loyalty, and generally praise them. Thanks. iTunes 10.1
How PR Pros Are Using Social Media for Real Results
OCTOBER 31, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Score a Job Through Facebook March 16, 2010 Christina Warren View Comments How PR Pros Are Using Social Media for Real Results email share email share Do you like this story? Building Brand Loyalty Pepper also works with computer bag and accessory provider Targus. View More » Tech Retaliation: Apple Sues Motorola Over. Thanks for sharing!
The Time for Location-Based Marketing Is Now | Spin Sucks
AUGUST 2, 2010
The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. If 4 percent use Foursquare, that’s 80 million people worldwide and nearly 11 million people in North America. The space is a lot bigger than just Foursquare, too. WHY would you wait?
Five Social Media Trends To Watch in 2011
NOVEMBER 16, 2010
While true that only 4% of the Internet population is using location based services (LBS), there’s no question that Foursquare and Gowalla were media darlings this year. 2010 was not only the year of location, it was the year of Zynga – when they formally aligned with Facebook, cozied up to Apple, and generally made a mess of people’s free time. You should subscribe.
Top Five Stories for Week Ending August 27, 2010 | Spin Sucks
AUGUST 27, 2010
Building Customer Loyalty. MarketingProfs has 10 tips for building customer loyalty during a recession, but we think the content works no matter the economy. While we were talking to one another, because it was publicly, a few of our friends jumped in to help. The idea? round-up of five blogs, articles, videos, podcasts, or columns from the week that you should read/listen to/view.
How to Get the Biggest Bang for Your Time Online: A Look at.
Saying It Social
MAY 1, 2010
Pingback by Premium SnugGuard Reversible Magenta/Black Neoprene Sleeve for the Apple iPad with GoGroove BassBuds – Snugly Guards your Apple iPad, With Zippered Accessory Pocket | Apple On The Longtail | May 1, 2010 | Reply [.] What obstacles stand in your way?” I was not at all surprised that the very first answer was simply lack of time. Fortunately, with a little strategic planning and implementation of some very helpful tools, you can accomplish your social networking/social media marketing tasks for the day in a very short amount of time. Good news. You can.
Your Leadership Brand | Spin Sucks
AUGUST 15, 2010
You simply can’t buy engagement, commitment, or loyalty, even when you buy an employee’s time. Businesses, no matter their size, depend on the success of their brand for sustainability and growth. The collective view of customers about the company and their products or services largely determines whether they buy from that company or simply take their business elsewhere. PR Is Not Publicity.
Cube Conversation: We talk social media/digital engagement with.
JANUARY 26, 2010
Apple/Google/Amazon will commercialise news again and this will level the playing field for participants. Generation Y will continue to be peer oriented and reject ‘brand loyalty’ if it doesn’t engage with them on their terms. More Rudeness from → Collaboration , Customer Service , Marketing , Social Media ← Key content marketing trends for 2010 Unlocking the value of Foursquare → 4 Comments leave one → chris hall permalink 26/01/2010 10:46 am V.interesting chat guys. Was this your experience at Virgin and how did you manage it?
Does Your Company Have a Skunkworks Team? | Spin Sucks
SEPTEMBER 14, 2010
The other part of this is employee loyalty. If you are giving your staff the impression that their creative ideas are truly shaping the company it will build a loyalty that a paycheck just can’t. By Gini Dietrich | Email | Print | 25 Comments | I’ve been reading a lot recently about skunkworks teams and why they don’t work. So take the poll! Do you like this post?
The Four Elements of Online Marketing | Spin Sucks
AUGUST 24, 2010
Make your followers feel at home. If they are comfortable enough to comment with you the loyalty is already getting stronger. RESEARCH. This element seems to be lost in most social media campaigns. Without research, how do you know where your customers and prospects are playing online? Are they on Facebook? Are they on LinkedIn? Do they make use of videos, podcasts, or photos? Build.
Use Gen Y Stereotypes to Your Advantage | Spin Sucks
JULY 19, 2010
And many of us spent much of our careers in a relatively stable working environment, where institutional loyalty-and the collegiality it permits, was a given, and even the top producers knew how to leave a marble or two on the table. That arrogance is an exaggeration, but let’s face it, those of us born in the ‘80s get a pretty bad rep. There’s no denying the stereotypes.
Social Media Strategy: Grow Sales, Build Brand, or Both? | Spin Sucks
AUGUST 16, 2010
Maybe I’ve become too cynical, but I am inherently distrustful of people who swear brand loyalty. By Daniel Hindin | Email | Print | 14 Comments | Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both? What we need to do is separate social media marketing tactics into short- and long-term buckets. Human 1.0.