Apple, Focus Group and Samples - Social Media Informer

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Apple

Focus Group

Samples

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Yahoo

Yahoo Yammer Social Media Software

Don’t Ignore Social Media’s Research Value

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research

Research ROI Focus Group Apple

Social Pros 16 – Jay and Eric Strike Back

Don’t Ignore Social Media’s Research Value

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