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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? It takes hard work, research, knowledge of people, tools, design, best practices and more. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Are You the Sweet Orange or the Bitter Apple? .

Apple 139
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? It takes hard work, research, knowledge of people, tools, design, best practices and more. However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Know your goals!

Apple 78
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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

Retail 68
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Why it’s time to break up with your biannual brand survey

Sprout Social

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. For example, people might associate Apple with “minimalism” or “innovation.”. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 89
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Don’t Ignore Social Media’s Research Value

Convince & Convert

Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. This is just to prove a general point.

Research 135
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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. Jay : I mean it’s a focus group of one at that point, is it not? That is table stakes for them.

Yahoo 115
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Otherwise, refer to your preliminary research or contact prospective customers for meaningful insights. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Complement your market research with data sources.

Loyalty 119