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Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback. Here’s to a better tomorrow ??

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. The brand becomes associated with specific ideals, as Apple has become inextricably linked to creativity, beauty, and expression. By BJ Bueno , guest author. Why do they do it? Share this on Technorati.

Brands 157
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.