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Why it’s time to break up with your biannual brand survey

Sprout Social

Twice a year, you go on the brand health reporting equivalent of an excellent date. For example, people might associate Apple with “minimalism” or “innovation.”. Think of it as a real-time focus group that provides honest, unfiltered feedback. Inbound Message Tagging and Tag Reports.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Agencies Rethink Meta's Platforms Digiday reports a decline in agency investments in Meta due to diminishing returns. Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8

News 72
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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. The brand becomes associated with specific ideals, as Apple has become inextricably linked to creativity, beauty, and expression. By BJ Bueno , guest author. Why do they do it? Share this on Technorati.

Brands 157
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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that.

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