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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. Customer Advocacy.

Retail 68
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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

What I want to know, which they did not publish, is what percentage of the people who are not on Facebook thinks it’s a fad versus the people who are on Facebook? Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. That is table stakes for them.

Yahoo 115
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

During the pre-launch period, players are most interested in official content from publishers. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Today, Apple is the most valuable technology company in the world. ” Source: Venture Beat.

Reddit 80