Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

JUNE 26, 2023

To understand your customers, build buyer personas to represent the attributes of your most engaged audience and collect data on their behavioral patterns, preferences, demographics, and needs. Remain consistent and true to the Apple identity: clean, smooth, and techy. Talk to stakeholders who regularly interact with customers.

Loyalty 122

Loyalty Retail Data Strategy 122

Bill Hartzer

APRIL 27, 2010

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. The brand becomes associated with specific ideals, as Apple has become inextricably linked to creativity, beauty, and expression. By BJ Bueno , guest author. Why do they do it?

Brands 157

Brands Loyalty Badge Apple 157