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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Are You the Sweet Orange or the Bitter Apple? . Are you focusing more on selling your old, sour, worn out apples? Know your goals! Don't give up!

Apple 139
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Are You the Sweet Orange or the Bitter Apple? .

Apple 78
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Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Think of it as a real-time focus group that provides honest, unfiltered feedback. Take Slack , for example.

Survey 89
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. This can help prevent any issues or delays down the line. When customers encounter an issue, like a bug, make it easy to resolve by providing user-friendly support channels.

Loyalty 119
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Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 135