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The Wisdom Of One

Twist Image

Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Tags: apple.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. So, the example I used was Nike, although perhaps a more modern example would be Apple, where both companies have been criticized for labor practices and their supply chain in the past, but that’s old news, right?

Yahoo 115
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Remain consistent and true to the Apple identity: clean, smooth, and techy. Talk to stakeholders who regularly interact with customers.

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