Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Sprout Social
SEPTEMBER 15, 2021
In addition to the typical pumpkin drinks, Starbucks introduced its new Apple Crisp Macchiato. Meanwhile, Dunkin’ unveiled its apple cranberry iced beverages. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato. okay @Starbucks DID NOT have to go as hard as they did on this apple crisp macchiato.
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Sprout Social
MARCH 7, 2022
For example, people might associate Apple with “minimalism” or “innovation.”. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. — Brooke V.
Pixlee
MAY 2, 2019
A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. Content is the best way to build an engaged community around a brand.
Twist Image
AUGUST 5, 2011
They don't need the feedback of the poorly-informed masses." Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want. Tags: apple. These visionaries need a sounding board of like-minded individuals who can grasp their ideas.
Convince & Convert
MAY 18, 2012
Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. So, the example I used was Nike, although perhaps a more modern example would be Apple, where both companies have been criticized for labor practices and their supply chain in the past, but that’s old news, right?
Sprout Social
JUNE 26, 2023
This means customers can trust that they will receive a similar level of service, quality, convenience, and information regardless of the channel they use. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.
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