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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? If you sort of weighed in on what Google was going to become or whether Google was going to be a fad, just a few years after Google really had hit its stride, you would be very surprised in terms of what it is today and the same is true for a lot of other companies.

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Don’t Ignore Social Media’s Research Value

Convince & Convert

All of these numbers should be taken with a grain of salt, as we looked them up quickly on Google. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). This is just to prove a general point.

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. The brand becomes associated with specific ideals, as Apple has become inextricably linked to creativity, beauty, and expression. Post on Google Buzz. By BJ Bueno , guest author. Tweet This!

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. And, yes, while services like Napster offered consumers the ability to download free music, Apple came along years later with iTunes and charged a fee per download. In the end, the best product wins.

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