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The Power of Product Packaging

The Marketing Blog

02 am The Power of Product Packaging Jump to Comments Do you drink Coke or Amul flavored milk ? Is Apple also emphasizing on the packaging quality during the product life-cycle? As a customer do you think smart packaging adds on to the value proposition of the entire product offering? January 28, 2008.11:02

Products 100
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Applying the Johari Window to as/w Product

The Marketing Blog

48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. apps and products if I am convinced about their value aspect to me & my ecosystem. July 29, 2008.10:48 Hidden/unknown to everyone. implications?

Products 100
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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. apps and products if I am convinced about their value aspect to me & my ecosystem. Terrific video on presentation structure and performance.

Web 2.0 100
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Google Apps – no more free sign-ups, no more Freemium

The Way of the Web

I agree with the idea that ‘if you’re not paying for a product, then you are the product’, but I also believe that many products need time and engagement to prove their true value, and the freemium model allows that to happen. And personally I think that’s a bad move.

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Is Google becoming evil?

The Way of the Web

You might somewhat expect it of Microsoft, or ignore it if you’re a member of the Cult of Apple, but when Google acts in ways which particularly hurt small businesses, publishers and potentially vulnerable individuals, it’s particularly jarring. That’s entirely lost now.

Google 38
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Are You Wasting Time Guest Posting?

ProBlogger

On my last blog, my two most popular posts were: one that outlined a five-step process for ridding yourself of Microsoft products. The app talks to popular services used by bloggers (Feedburner, Aweber, PayPal, Analytics etc) and simplifies the information into a 1 page live report available via the web or mobile.

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

So as 2007 winds down and thoughts turn to productivity and prosperity in the new year, I offer these tips to help. Ruud Hein suggests another way of doing this with Feedburner. Who in your organization is responsible for monitoring the content thats being generated about it and its products and services? links for 2008-06-08.