Why You are Probably Analyzing the Performance of Your Social Content Incorrectly
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If you have a high volume of content, it could also be worth segmenting benchmarks further by looking at content series/campaigns or featured products. banana”, “apple”, “pear”, etc.).
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