The Marketing Blog

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The Power of Product Packaging

The Marketing Blog

Apart from the quality of music and the usual set of features I am quite impressed with the manner of packaging. Is Apple also emphasizing on the packaging quality during the product life-cycle? Reply Apple » The Power of Product Packaging January 28, 2008 at 12:24 pm [.] of what packaging innovation can do for a product.

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Applying the Johari Window to as/w Product

The Marketing Blog

The Story Public: A common set of features that are visible to both my market and myself. Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know. My market helps me discover these features. Set of attributes, properties, features which neither me or my market not.

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