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Direct Marketing Observations

Apple

Features

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

Direct Marketing Observations

APRIL 26, 2010

They want to see who prepares the food and talk with the baggage handlers , they want to feel they have a voice in determining the features of their next car model and want to help select what charities their soda maker donates to. Consumers no longer want to be talked at, they want to be engaged with.

Social Media

Social Media Radian6 Apple Marketing

The Google+ Conundrum

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google Sidewiki , Google Wave , Google Buzz and in each case, the premise was clear but the execution not so.

Google

Google Yahoo Apple Social Networking

Direct Marketing Observations

This Weeks #Social Media Topic: Managing the Marketing Mix: Which Channel is More Effective?

The Google+ Conundrum

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