Tomorrow I will arrive fashionably late to the Consumer Electronics Show (CES) in Las Vegas. In fact, it's more than probable that Apple is not only going to end 2011 as the unit leader in tablets sold (from any one manufacturer), but will set quarterly sales records for the company - which has been on an incredible roll, potentially poised to be the most valuable company in the world, ranked by market capitalization. But there's something special about Apple that ensures people remain loyal, and the iPad has defined the market, with others following their lead. MORE >>

In the recently published Steve Jobs biography by Walter Isaacson , Jobs discusses how he re-invented Apple during the iMac phase by abolishing the use of presentation software in meetings. It acted as a vessel to simply push the speaker's message out there in a brighter and more powerful fashion. Tags: apple. How many mindless presentations have you sat through in business and life? How many numbing slides have you had to endure of pie-charts or ones littered with hundreds of words? Why do we - as a society - put up with up? " It's the content, stupid. It isn't. MORE >>

Don't pound one message down into every channel in a repetitive fashion, but create different stories for each channel and have everything link back to the brand that gives it a closer and more interesting experience for the consumer. While I hate to constantly use Apple as an example, they are one. All of the stories people tell about Apple means nothing unless the experience not only matches, but surpasses the story. Tags: apple. Transmedia is all the rage these days. So too is Digital Storytelling. Does it work? better question may be: "how can it not work?" MORE >>

This has led startups like Spotify and Rdio to become more fashionable alternatives to savvy listeners - and these listeners are both loud and loyal. iTunes Displaying a Nirvana Box Set In order for iTunes in the cloud to compete, they need to debut with their full catalog, not a trimmed version of options (like they did with the Apple TV 2). For Spotify and Rdio, looking the giant in the face, they've got to go big quick, for streaming and a deep catalog alone cannot make them the number one player against somebody like Apple, who is bound to catch up. MORE >>

This must have been a huge factor in Apple 's decision to build out retail stores and not work exclusively with the major consumer electronic retailers. most fail at it with spectacular fashion. apple. advertising apple avinashkaushik bigboxoutlet brand consumerelectronics data digitalmarketing directrelationships ecommerce facebook garyvaynerchuk guykawasaki linchpin marketingprofessional newmedia pokethebox publishing purplecow retail retailer roi sethgodin socialmedia socialmediamarketing technology theartofmarketing williamtaylorHow do you win? today. It is. MORE >>