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Comparing Apples To BlackBerrys

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Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Professionals (and now, even casual consumers) did want to access their email in a mobile fashion. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. It wasn't last week.

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When Paper Wins In The Digital Age

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It's also a fashion brand. And, if that isn't incredible enough, the sales of Moleskine notebooks correlate positively with proximity to an Apple store. apple store. fashion. apple applestore brand digitalage digitalfirstbrand fashion fieldnotes l2 l2youtubechannel lifestyle moleskine moleskinenotebook notebook productivity scottgalloway youtubeyoutubechannel

The Digital Reality

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From a fashion standpoint, it flopped. Apple is banking that by the end of this month, we''ll be willing to leap from our pockets to our wrists. apple watch. fashion. Tags: apple. Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. Without question. We''re about to find to find. To one another.

The New Newer Economy

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No, we're not talking about the latest iPhone from Apple and we're not talking about waiting in line for Star Wars - The Force Awakens (which, by the way, is an incredible movie that I saw at 6:30 am today!). fashion. fashion brand. Tags: apple. Have you ever heard of resellers? What about the Supreme brand? We're talking about clothing. Each Thursday drop was chaos.

The Persistence Of Brands

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Brands are also a lot bigger than the fashion labels. The other week, I was complaining about my new Apple MacBook Pro. I was/still am in dongle and power cable hell. For decades, I was a hardcore PC user before switching over to Apple, about five years ago. Well, there are a lot of reasons, but it's not hard to admit that Apple is a premium brand. like the Apple brand. If human beings were simply pragmatic, and only bought for functionality and longevity, there would be no automative industry, no computer industry, no fashion industry. apple.

Crisis Management: Six Keys to a Great Apology

Spin Sucks

” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. Given that lines were already forming at Apple for the iPhone 4S release the very next day, and with Apple’s iOS5 getting rave reviews, this should have been a no brainer. Apologizing is hard to do. Among them was C.C

Are Brands Ready For The Instagram Economy?

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Connie Wang runs a fashion site called, Refinery29 , and had this to say in the article about Instagram''s business potential: "It''s so much more personal. If you''re Apple , you could use a unique Instagram feed just for iPhone cases or one for cables (you get the idea). apple. When you hear the name Instagram , what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). 2. advertorial.

Is PowerPoint Making Us Stupid?

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In the recently published Steve Jobs biography by Walter Isaacson , Jobs discusses how he re-invented Apple during the iMac phase by abolishing the use of presentation software in meetings. It acted as a vessel to simply push the speaker's message out there in a brighter and more powerful fashion. Tags: apple. How many mindless presentations have you sat through in business and life? How many numbing slides have you had to endure of pie-charts or ones littered with hundreds of words? Why do we - as a society - put up with up? " It's the content, stupid. It isn't.

On The Road (Warrior) Again

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These include a laptop (my weapon of choice is the MacBook Air 13") and smartphone (to keep it all in the family, I'm loyal to my Apple iPhone 5). You don't have to be an Apple advocate like me, but my general guidelines for buying portable computers (from laptops to smartphones to tablets) is to seek out the lightest and most powerful devices within budget parameters. Much like the gear you are going to stuff in it, make sure that it is a light as possible and has the right balance of form, functionality and fashion. apple. Removing the obvious. now what?

The Complexity Of Simplicity

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When Johnson (who was previously heading up the retail division of Apple and was responsible for some of Target ''s success prior to that) was picked to help reinvent the beleaguered department store chain, I held high hopes that his actions might reinvigorate the entire department store model. If you polled employees at Apple (and if they were willing to tell you the truth in candid fashion), you would probably uncover that Apple is not a simple company at all. apple employee. apple retail. Tags: apple. Nobody said it was easy. Shedding skin.

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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Apple just missed the top ten ranking, coming in 11th. Burberry – a fashion brand known for its efforts in social media – placed back in 16th. Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. Google. Disney. Samsung.

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Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader

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In the day and age of readers, online bookmarking tools and other resources to find, curate and save content online, I still rely on good, ole fashion email for the bulk of my content. We are not just talking about the standard stuff, in terms of what Apple is doing or what Google will do next. Tags: apple. Where do you find the things that inspire you? It should come as no surprise that content about marketing and smart marketers is one of the best places to get inspired about better ways to do your marketing. It''s not hard to find a ton of resources for marketing. email.

What The Next Five Years Will Be About

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This must have been a huge factor in Apple 's decision to build out retail stores and not work exclusively with the major consumer electronic retailers. most fail at it with spectacular fashion. apple. advertising apple avinashkaushik bigboxoutlet brand consumerelectronics data digitalmarketing directrelationships ecommerce facebook garyvaynerchuk guykawasaki linchpin marketingprofessional newmedia pokethebox publishing purplecow retail retailer roi sethgodin socialmedia socialmediamarketing technology theartofmarketing williamtaylorHow do you win? today. It is.

Stories Die When There Is No Experience With It

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Don't pound one message down into every channel in a repetitive fashion, but create different stories for each channel and have everything link back to the brand that gives it a closer and more interesting experience for the consumer. While I hate to constantly use Apple as an example, they are one. All of the stories people tell about Apple means nothing unless the experience not only matches, but surpasses the story. Tags: apple. Transmedia is all the rage these days. So too is Digital Storytelling. Does it work? better question may be: "how can it not work?"

Six Links Worthy Of Your Attention #276

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He doesn't pull punches: 'We'd be better off if Apple bought every employee a fur coat and Bentley , or even just burned the money in a bonfire. There's never been a better time to put money into upgrading our crumbling infrastructure, but it's a political hot potato that's well out of fashion, at the moment. apple. Why should we care? Alistair for Hugh). . Alistair for Mitch).

What TV Is And What Will Never Be

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You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. It''s hard to watch the stupidest of sitcoms and know if the star of the show is wearing that baseball cap because it''s fashionable or because they''re paid to. Apple , Google, Twitter and others are looking to (or have already begun to) disrupt it. apple. apple tv. We like to watch. Don''t forget that. While all of this is true and dramatic, in terms of the media landscape, we still like to watch. Could well be, but we still like to watch. ahhhh.

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

were surveyed about fashion, video games, Apple products, and social networks. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 241 million monthly active users. via  re/code. Qzone: 599 million monthly active users. via  TechCrunch. via  VK.

Red Dress Collection Presented by Macy’s

Ignite Social Media

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. This year, there were two special walkers.


Is Social Media the New TV for Brands?

Simply Measured

To be fair, these numbers are not an apples to apples comparison, but they do indicate the growing ubiquity of Facebook. Traditional TV viewership is declining and streaming services are picking up the slack — this is what the numbers are showing. Furthermore, the television industry is in a state of decline, with TV ratings down 40% among teenagers and younger twentysomethings.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Most companies have adapted to the ongoing communication revolution in piecemeal fashion, setting up new channels and appointing customer support personnel to monitor them as new platforms gain widespread popularity. Guest post by Robert C. Johnson. Image credit: i-SCOOP.

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Six Links Worthy Of Your Attention #112

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How Apple and Amazon Security Flaws Led to My Epic Hacking - Wired. This is just a nice old fashioned blog post from my pal, Arjun Basu , about a bunch of stuff he was thinking about during and after an unconnected holiday. apple. alistaircroll amazon apple arjunbasu bitcurrent businessinsider completewebmonitoring drseuss fastcompany gigaom gourmetmagazine hacking hughmcguire human20 iambik kurweil librivox linkexchange linkbait managingbandwidth mediahacks peterturchin pressbooks story thebeatles thebookoven wired yearonelabsAnd the next one is due in 2020. Period.

Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

According to an experiment conducted by Customer Service Investigator (CSI), well-known brands like Starbucks, Visa, Walmart, and Apple do not bother to respond to their customers on Twitter. And that’s not even mentioning the non-urban population that has imbibed traditional Indian coffee the old-fashioned way, such as Kerala coffee, or Mysore coffee, for generations. Caffeine.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Market Research: Fashion Trends From NYC to LA. quick example: if we think about the fashion industry in the United States alone, there are different needs & preferences from East Coast to West Coast and everything in between. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Tastes vary, no doubt about it.

My Hot Brands & Products of 2012

Jason Yormark

iPad Mini - I’ve been an Apple convert for a few years now, and when I first heard about the iPad Mini, I didn’t think much of it. Pinterest - I’ll probably take some heat on this one, but I can’t lie, I find Pinterest to be very useful and entertaining. I’ve found countless recipes I wouldn’t bother with, ideas for fashion and home, and just a variety of interesting things I can gather to incorporate into my life at a later time.  It’s incredibly useful, a great time killer, and the web and app experiences are seamless. BONUS: NOT SO HOT.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

Typorama was featured by Apple under “Best New Apps, Best Photo Editing apps and Best of April 2015” and featured in the the Time Magazine as “Best Apps of the week” 2015. Or just dive into the dozens of overlay category packs where you can choose designs for topics like Sport, Road Trips, Summer, Fashion, Beach, Food, you name it! Image by Shutterstock. Ready? Let’s

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

For example the Ginger Factory and Buderim Ginger both use the hashtag #GoGinger on Instagram.  I’ve seen fashion bloggers combine challenges. Be like Apple and focus on the benefit to the user and the experience rather than on your product or service.  I like to see this go a little further and focus not just on the benefit but to focus on an experience. Consistent content.

4 Internet Marketing Trends That Every Marketer Should Know


Moreover, they’re easy to implement on Web pages, because during the time their placement was a subject of standardization and automation though big banner-ad deals are still negotiated the old-fashioned way, human to human. Traditional forms of advertising are burning money with “invisible banners” or sponsored stories that no one wants to read and believe in. Internet

4 Essential Business Productivity iPad Apps


This free app turns ideas to notes in a simple and organized fashion. Bonus: If you have the iPad 2 with the Apple Smart Cover and you love Evernote, then you are in for a treat. Has the versatility of the iPad left you searching the app store for that perfect solution to your busy business life? Have you really utilized the full potential of this super-tablet though? Evernote.

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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

My friend Mark Schaefer , a superior blogger/author/podcaster is deeply concerned about the volume of content production upsetting the entire apple cart and making content unsustainable as a marketing stratagem even for the good guys with pure hearts and good intentions. Image from It’s getting crowded in here. Content marketing works for them, and they know it. tweet this ).

Lawyers: The World Has Changed, So Have Your Buyers

Myrland Marketing

The iPhone is what it is because of the apps, which aren’t even made by Apple.” WE MAKE MONEY THE OLD-FASHIONED WAY. Professor David B. He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. YOUR CLIENTS DON’T SHOP THE WAY THEY USED TO. If it wasn’t there, we couldn’t get it. Talk to them.

It’s Time to Stop Focusing on New Technologies


When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. This is most easily accomplished by making it easy for customers to recommend you…old-fashioned word-of-mouth updated to today’s social media. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality.

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It’s Time to Stop Focusing on New Technologies


When Apple introduces a product, thousands line up outside stores at midnight to be the first to get their hands on the latest toy. This is most easily accomplished by making it easy for customers to recommend you…old-fashioned word-of-mouth updated to today’s social media. This post was originally written for and published on Huffington Post. As someone who spends my professional career helping clients benefit from advances in social media, suggesting that it’s time to stop focusing on new technologies might seem like I have lost touch with reality.

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My Big 5 Marketing Predictions for 2014

Geoff Livingston

Google Glass will grab the headlines, but old-fashioned mobile marketing will command the budget. Expect Apple and Samsung to take advantage of the form factor, and define the market. I am presenting a free Vocus webinar this Wednesday at 2 p.m. on the five big trends that will impact marketers in 2014. Vocus is a client of Tenacity5 Media. Trend 1: Mobile Begins to Dominate.

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SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

Though a Chinese fashion portal, Jumei opted to file their $400m IPO in the US. Back in 2007 Engadget reported that Apple’s next version of OSX and the much anticipated iPhone were going to be delayed. In less than an hour Apple’s stock dropped 2.2% It turned out that Engadget had reacted to a spoof email which appeared to be sent from inside Apple. Airbnb.

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Will Pinterest Go Public?

The Realtime Report

Home décor, recipes, fashion, you name it. Apples and Oranges. Comparing social networks (Facebook, Twitter, Pinterest, Tumblr, etc.) is often like comparing apples and oranges. It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. That’s right; a hotly-anticipated IPO seems to be just around the corner.

The American Dream: Growing a Business | Spin Sucks

Spin Sucks

We all want to work for ourselves, in some fashion. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today. Ah…the American dream. If we work for The Man, it’s to have autonomy to do what we think best for the company. If we work for ourselves, it’s to have work/life balance and the flexibility to come and go as we please. Right?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. She’s interviewed the famous and not-so-famous from high fashion superstars to up-and-coming designers to UN leaders, literary giants, cashmere producers, and royal mistresses, and her work has also appeared in TIME , BlackBook Magazine , and NextBillion.

5 Tips for Great Content Curation

World Featured in US & World Videos Featured: Pinterest Apple Facebook. Apple. Fashion. apple. fashion. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable! Trending Stories. Like Tweet.

Create a World-Class Online Community for Your Business

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Nothing coming to mind immediately?

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What To Do When The Box Flips Inside Out

Waxing UnLyrical

And now those of us who made it fashionable find ourselves surrounded by four walls and a lid, making it pretty uncomfortable to keep head-and-shoulders above the rest. To Apple fans at the time, they were practically a collector’s item. Dumbphone users used to be cool (yes, they did!). Working at home used to be an oxymoron. What happened? What now? How to keep ahead?