4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? He would hint at a product demo or leak a prototype to create a hype about the product before its release. You, too, can use the halo effect to your advantage.
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