Five questions your marketing team should be asking about location-based technology
Visually SM
MARCH 4, 2015
The directive is simple: Visit us to try these delicious new dishes. Finally, Macy’s is just one more example of a retailer that will play off of Apple’s iBeacon technology to deliver deals, reports Clickz.com. Second, location-based marketing can be perceived as pushing the envelope when it comes to consumer privacy.
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