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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
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Google My Business Messaging 101 (Includes Examples)

Hootsuite

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. The purpose of the Google My Business Messaging feature.

Examples 124
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60
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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

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The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable.

Mobile 106
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Google's Third Wave Of Innovation

Twist Image

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation.

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Corporate America steps up to deal with #COVID-19

Janet Fouts

Comcast and T-Mobile upgraded everyone to unlimited data for the next 90 days. And T-Mobile is working with Lifeline, a federal program that provides service to those with low incomes to add free data up to 5GB for the next 60 days. Comcast made their Xfinity hotspots open to anyone for free.

Retail 169