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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

MARCH 23, 2020

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Having said that, it does seem to be a buyer’s market right now.

CPM

CPM Social Media CPC Sample

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

AUGUST 17, 2020

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. But B2C retailers aren’t the only industry focusing on social advertising. So where does that leave your brand’s social media marketing strategy ?

Organization

Organization Social Media Strategy How To

Social Media Marketing During COVID-19: March 23 Update

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

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