Organic vs. Paid Social Media: How to Integrate Both into Your Strategy
Hootsuite
AUGUST 17, 2020
For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. BlackIsKing, a film by Beyoncé, is streaming exclusively July 31 on Disney+. So where does that leave your brand’s social media marketing strategy ?
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