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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?

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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes. 

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What is Good Engagement Rate?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? How to define a social media insight and come to meetings with data that matters to the business. Episode Summary.

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Jason Miller on Slaying Mediocrity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity.

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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference.

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Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. He’s been a speaker at conferences across Australia and South East Asia on marketing, websites, and Google Ads. Catch all episodes here. Meet Ryan Jones.

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