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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

The average cost of college tuition is going to stay the same. Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 So I would argue that the enrollment cliff cost of $4.2

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Watch The Olympics on NBC Sports and Peacock with the Apple TV app. — Apple TV (@AppleTV) August 1, 2021. But this year’s event looks markedly different from Rio and London.

Brands 133
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Smart Measurement For Creative People

Waxing UnLyrical

There are many competent, successful business owners who are afraid of numbers. Calculate the cost per customer. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Eliminate competing possibilities. Guest Post by Angie Picardo.

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The iPad Should Be Free

Twist Image

It's a model that many computer printer companies have deployed (you get the printer for $99, but wait until you see what the toner costs!). On Thursday, Amazon 's founder and Chief Executive Officer, Jeff Bezos , confirmed that the company sells their highly popular Kindle "at cost." Actually, it's not about Apple.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. Ever bought something from the Apple store, like an iPhone?

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Give Your Content Marketing a Human Face

Waxing UnLyrical

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Twist Image leverages this revenue to offset its sales costs. It competes and wins against the global advertising agencies with deep pockets.

Content 100
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The Era Of Exponential Marketing

Twist Image

Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). The rumor mills are spinning with word that Apple is going to launch a 7-inch version of the iPad shortly as well (to compete with the others in terms of form factor and price). increase from the previous quarter's 18.7

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