Compete Responds To Criticism
MAY 25, 2011
This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. We have a small sample warning on your website, which means we have limited data on your domain. Thanks, Dave. Moving on.] link]. link].
Comparing Apples To BlackBerrys
JUNE 21, 2011
Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. It's only their fault if they were pursuing greatness in those domains - as a core competency. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. It wasn't last week.
Content May be King, But User Experience is Emperor
MARCH 1, 2016
Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore. It won't be easy, but those who can will win the current internet marketing game. The post Content May be King, But User Experience is Emperor appeared first on Spin Sucks.
Three Steps to Building an Incredible Brand
OCTOBER 31, 2011
Who doesn’t want to create the next Google, Apple, Nike, or Coke? Show competence. Apple makes stuff that works. Show Competence. And have looked at three steps to moving from credible to incredible by instilling confidence, being consistent, and showing competence. Marketing Apple branding david horne incredible brand proctor and gamble trust Zappos
How Will Project Glass Impact Marketers?
FEBRUARY 5, 2013
Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session.
The iPad Should Be Free
OCTOBER 12, 2012
In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. One could argue, that this is the right play for Amazon, as they are the ones who have to catch up to the deep penetration that Apple and iTunes has in this space. Actually, it's not about Apple. apple. or does it? amazon.
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Looking at platforms like the Genius Bar at Apple 's retail experience points to a retail environment where physical goods are sold alongside of services and more experiences. apple. apple store. What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. Would pay for the opportunity to wander the aisles.
Is Google+ the Next Big Social Media Site for Business?
The Social Media Incubator
JULY 28, 2011
Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc. Once that happens, and business people start to see how easy sharing files and calendars is, as well as learn about Google’s extensive list of business applications that compete with Salesforce CRM , etc., Google+ is getting a lot of attention right now due to the “rivalry between Google and Facebook, which is heavily partnered with Microsoft. Melberg has recognized Google for upping the competition.
Shocking Shopping Experiences At The Mall
JULY 25, 2015
How can the stores and malls compete in a digital world, where the best prices are a search away and nearly all businesses are able to sell something to anyone, anywhere in the world? . An attempt to find an open device in the Apple store to fiddle with was futile. It wasn't just Apple. apple. apple store. We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. The news that I read would have you believe that this is the end of retail as we have known it. It's in my blood.
Are You Living In A (Filter) Bubble?
MAY 11, 2015
And, it looks like Apple is about to announce their streaming audio service (based on some of the technology that they acquired when they bought the Beats brand last year). Not to be outdone, Spotify , could well be jumping the cue and launching a video streaming service to compete with iTunes. So, the question is this: will Apple win the streaming wars because of their brand power (and ability to undercut on price) or will it be Spotify, who already owns a fair share of the streaming audio space? apple. morning show. Spotify lost $197 million in 2014. It does.
Counting Screens. Counting Dollars. Connecting Consumers.
APRIL 27, 2015
There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. One could argue that telling a compelling and unique story is much more complex in a world where content has been atomized, and is consumed by flick scrolling through a newsfeed, that forces brands to compete with much more compelling/personal content than a traditional TV sitcom. apple. apple watch. Are consumers watching more video content online or on the TV? Hours with Video Content Each Day.
Strategy: The Wind Book
APRIL 16, 2011
In the Wind Book, Musashi examines some of the competing samurai schools of his times, and the lessons one can draw from them. Apple is viewed as a company that doesn’t participate in the conversation, and is antisocial. While not offering an orthodox social media conversation, Apple practices A right way. 4) Measured Expenditure Matters. Image by flattop341. Musashi.
Six Links Worthy Of Your Attention #274
SEPTEMBER 19, 2015
So, if you're trying to take part in the race towards autonomous vehicles, how does a company compete? Forget all of the major car companies that are eying this space, both Google and Apple are opening the coffers for this kind of talent. apple. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? He described VR as an 'empathy machine,' and cited examples of projects like The Enemy that put you in the middle of conflict. Alistair for Hugh). personal Knowledge database - Intuition Analytics. Hugh for Mitch).
Facebook Places: Be Cautiously Curious | Spin Sucks
AUGUST 23, 2010
It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few things: * When someone tags you or your business on Facebook and you don’t already have a page, it creates one for you. friend said, “Oh!
Apple is Creating a “Social Network” the Right Way
Stay N' Alive
SEPTEMBER 2, 2010
Today Apple did one of the most powerful things they have done since the launch of the iPod. Today Apple launched, quite simply , a “Social Network for Music. Apple realizes the Social Graph is just a complement to something bigger. As Dave Winer implied , this social experience will eventually expand across every service Apple operates. You can count on it.
Death Of The Teaser Campaign
JUNE 4, 2011
Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. Now, brands are competing for mindshare in so many different corners that it's very rare to hear about any teaser campaign that ran with truly effective results. Tags: apple. Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The Dark Knight Rises'.
Android is Finally "Enough", but I Still Miss My iPhone
Stay N' Alive
OCTOBER 1, 2012
The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS. Google doesn't monitor their Google Play app store like Apple does with theirs. to developers like Apple does, so app experiences aren't consistent.
The Era Of Exponential Marketing
AUGUST 3, 2012
Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). The rumor mills are spinning with word that Apple is going to launch a 7-inch version of the iPad shortly as well (to compete with the others in terms of form factor and price). apple. Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. Linear growth. We're quickly entering the world of exponential growth and it's something that few of us are prepared for. amazon.
Six Links Worthy Of Your Attention #137
FEBRUARY 2, 2013
"I recently read someone say (can't remember who): ' Google is getting good at design faster than Apple is getting good at the Web.' But I'm seeing a methodical approach where Google is starting to bake social into their traditional strength of 'good tools,' rather than trying to reinvent social for social's sake (and compete with Facebook head on). apple. Quora. amazon.
If You See a Problem, Fix It
AUGUST 1, 2012
Using the Internet, companies like Netflix, Hulu, Apple (with AppleTV,) and Roku have handed it back to the cable companies. Now competitors like PayPal are offering competing solutions rather than lose market share. Reality Apple TV Diamandis Hulu Jack Dorsey Netflix problem solving Roku Squared Wired X=PrizeImage by Minnie Photography. Applied to Our Conversation. Your turn.
Are Consumers Smart Enough For Smart TV?
FEBRUARY 25, 2013
must become active media if they want to compete in a world of iPads and social media. Personal story #2: I finally bought Apple TV. Last weekend, I installed Apple TV. As simple as Apple TV was to set-up in relation to installing Windows back in the day, it's still a multi-step process that forced me to incur many moments of frustration and hurdles. apple. apple tv. Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. Updating! Creating!). It's not seamless. iphone.
4 Psychological Ideas for Creating a Stellar Content Strategy
Convince & Convert
SEPTEMBER 18, 2015
When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Who will question Guy Kawasaki if he says, “There are 5 million people who will buy anything Apple makes,” even though many believe Apple Watch is just a fad? It Image via BigStockPhoto.com. highlight to tweet). The Halo Effect.
Six Links Worthy Of Your Attention #122
OCTOBER 19, 2012
"Rumour has it that Amazon wants to buy the mobile chip maker Texas Instruments ; the chips already power the Kindle Fire tablet, and speculation is that Amazon wants to move into the mobile phone space, to compete not just against the iPad but also the iPhone. apple. How Curiosity Got A Name. - @SarcasticRover. " (Alistair for Hugh). " (Alistair for Mitch). amazon.
Four Gaming Dynamics for Businesses
JULY 20, 2011
love it because I can compete with my friends. Even though Apple hasn’t used their influence and status as a game dynamic (yet), people have iPad envy. The best example of this is the DARPA balloon challenge , where teams competed to be the first to find the locations of 10 moored, eight-foot, red weather balloons across the country. Appointment. Influence. Progression.
5 Myths About Copywriters You Believe
NOVEMBER 10, 2014
In fact, today’s most effective content professionals use an average of 15 different tactics , and the least effective use 10 different competencies. You definitely hired a bad apple. Copywriters are seriously misunderstood. Not even a little bit. Content marketing is now a $118 billion industry , and it’s growing each year. Copywriters Just Write. Image source.
3 Hidden Neuroscience Tricks Behind Instagram’s New Logo
Convince & Convert
MAY 13, 2016
Our world is full of things competing for our attention, yet our eyes can only focus on a relatively small area of our visual field at any time. Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo. Instagram, the photo sharing app, has launched a new logo. highlight to tweet). Visual Saliency.
Smart Measurement For Creative People
JUNE 26, 2013
There are many competent, successful business owners who are afraid of numbers. Eliminate competing possibilities. Similarly, if you’re an ice cream store and you’re trying to increase sales, make sure your sales are increasing against the same time period last year – July’s sales should be higher than January’s, so don’t compare apples to oranges. 2. 20 a person.
4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
Ever bought something from the Apple store, like an iPhone? Focus groups just can’t compete with situations like this. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Apple isn’t about technology—it’s about innovation. The mechanics of social force companies to compete for attention versus your customers’ friends and family members. Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Social Media Strategy in 8 Steps (Summary). Awareness? Sales?
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
If they can’t find a product in-store, they can easily and quickly type, click, tap and purchase away on a number of competing online sites. Instead, they can browse, compare and shop from thousands of product options on a brand’s mobile-optimized site directly from their iPhone, Samsung Galaxy, Apple iPad or Google Nexus tablet. Lower costs? Free shipping? Sustainable materials?
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Agencies and publishers’ content studios will compete head to head for enterprise content marketing business.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
According to data from HubSpot ’s recent Digital Publishing Benchmarks Report , publishers are finding it increasingly challenging to compete with free content on the web; the report shows that a whopping 78.4 Facebook Instant Articles, Google Accelerated Mobile Pages, Apple’s News app, etc.–we 30 percent more likely to share Instant Articles than web pages. Not necessarily.
The Future of Local News WILL Disrupt Facebook
Stay N' Alive
SEPTEMBER 3, 2013
People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. Print won''t be competing with TV, and the same for vice-versa. I am often asked, "will Facebook ever go the way of MySpace?"
Will Pinterest Go Public?
The Realtime Report
JUNE 20, 2014
Yes, Pinterest’s recent success signals a new social giant throwing their hat into the ring when it comes to competing with the “big guns;” however, their IPO and its potential success should not be taken lightly. Apples and Oranges. Comparing social networks (Facebook, Twitter, Pinterest, Tumblr, etc.) is often like comparing apples and oranges. No Interruptions.
Lawyers: The World Has Changed, So Have Your Buyers
MAY 16, 2013
They are now competing with all kinds of other service providers. The iPhone is what it is because of the apps, which aren’t even made by Apple.” Professor David B. He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. YOUR CLIENTS DON’T SHOP THE WAY THEY USED TO. We create play lists. Talk to them.