Apple Company Marketing Nielsen 
Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. " Nielsen is evolving its definition of TV.
Ignite Social Media
MAY 9, 2017
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. For example, if your company sells fruit, categorize your posts based on the type (i.e.
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Twist Image
JANUARY 26, 2017
Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. It was never an apple to apple comparison.
The Realtime Report
NOVEMBER 26, 2019
Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Smart companies are increasingly moving their content to the new, and admittedly less stable streaming opportunities, but … it’s getting better. What’s not to like?
Buffer Social
MAY 8, 2019
Apple made CD’s redundant, and gave us 1,000 songs in our pocket. And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Market where your customers are. We call out marketing BS,” explains Zenner.
Sprout Social
AUGUST 2, 2016
Not only that, but hashtags tend to be great marketing resources. And for company-specific hashtags, they should entice discussion and ultimately engagement. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. For example, you might want to: Increase brand conversations with your company.
Convince & Convert
SEPTEMBER 21, 2010
More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)
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