Debbie Weil

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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

Seconds later I had downloaded the free excerpts to both my Kindle and iPad. The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. That sounds like a real-time book to me.

iPad 101
article thumbnail

Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

Seconds later I had downloaded the free excerpts to both my Kindle and iPad. The gist of Newsjacking is that to be successful in securing PR for your company you have to be highly attuned to breaking news so you can inject your own idea or product or newsworthy tidbit into the unfolding story. That sounds like a real-time book to me.

iPad 101